Saudi Arabia’s tourism sector welcomes 122.6 million overnight visitors in 2025, exceeding Vision 2030 target for third consecutive year
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GCC CONTEXT
Saudi Arabia's sustained tourism inflows reflect the Kingdom's multiyear infrastructure expansion and positioning of tourism as a diversification pillar under Vision 2030, a strategic shift that has reshaped demand for hospitality, retail, and transport-related services across the GCC. The achievement of visitor targets ahead of schedule historically correlates with increased non-oil revenues, foreign currency inflows, and sectoral growth in accommodations and consumer services—dynamics that influence regional labor markets and cross-border trade patterns. This trajectory demonstrates the structural integration of tourism into Saudi Arabia's economic model, with spillover effects visible in Gulf-wide hospitality valuations, regional travel and leisure operators, and ancillary sectors depen
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