Oman Joins Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Kuwait, Jordan, Egypt and Turkey in Strengthening Middle East Summer Travel Demand as Al Jabal Al Akhdar Festival 2026 Drives Mountain Tourism Growth, Visitor Experiences and Regional

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GCC CONTEXT

Tourism and hospitality infrastructure expansion across the GCC and broader Middle East reflects structural shifts toward diversifying economies away from hydrocarbon dependence, with seasonal festivals and cultural events serving as anchors for regional visitation patterns and foreign exchange inflows. Mountain and heritage tourism in particular has emerged as a differentiator for Oman and smaller Gulf economies, historically underdeveloped relative to beach and urban resort sectors, creating secondary demand in transportation, F&B, and retail services. Event-driven tourism calendars influence accommodation sector performance and regional airline capacity planning, with cross-border coordination among eight nations suggesting coordinated marketing strategies aimed at capturing summer trav

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