Jordan, Oman Launch COMCEC Project to Boost Digital Capacity of Tourism SMEs
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GCC CONTEXT
Regional tourism capacity-building initiatives among OIC members typically address structural gaps in digital adoption and operational efficiency that affect broader travel and hospitality supply chains across the Levant and Arabian Peninsula. The COMCEC framework—which facilitates economic cooperation among Organisation of Islamic Cooperation states—has historically supported SME modernization in sectors integral to GCC economies, where tourism and hospitality contribute significantly to non-oil diversification efforts and intra-regional trade. Digital infrastructure projects in neighboring tourism ecosystems can influence GCC-based service providers, competitive positioning, and cross-border travel patterns, particularly given the economic interdependencies between Oman, Jordan, and wide
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