Fifth Franchise Programme to support Omani brands launched
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GCC CONTEXT
Oman's franchise programme expansion reflects broader GCC efforts to diversify economies beyond oil and gas by developing domestic entrepreneurship and retail sectors. Franchise initiatives in the Gulf historically support SME growth, job creation, and the development of homegrown brands capable of regional and international scaling—structural priorities aligned with national development plans across the bloc. Such programmes typically strengthen service sector contributions to non-oil GDP and create supply-chain ecosystems that engage both large and small businesses across GCC markets.
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