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2PointZero’s Multiply Media Group expands into Saudi Arabia with Cenomi Centers, BackLite KSA launch

July 3, 2026·Economy Middle East

Disclaimer

This news item is AI-rewritten from public sources for GCC context. For informational purposes only. Not investment advice, a solicitation, or a recommendation. Consult a licensed financial advisor before making any investment decision.

GCC CONTEXT

Media and entertainment expansion into Saudi Arabia reflects the Kingdom's ongoing diversification efforts under Vision 2030, which has systematically opened previously restricted sectors to private investment and international partnerships. The growth of localized media infrastructure and content distribution networks typically correlates with broader GCC advertising spend cycles and consumer discretionary sectors, as regional media companies historically expand capacity during periods of robust domestic demand and regulatory liberalization. Saudi Arabia's media landscape has experienced structural shifts over the past five years as content localization, digital platforms, and experiential venues have become focal points for both regional and international operators seeking to establish G

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